These days, computers can also easily learn, and they can be incredibly intelligent!
Machine learning (ML) is a subdiscipline of computer science and a branch of AI. Its goal is to develop techniques that allow computers to learn.
By providing algorithms, APIs (application programming interface), development and training tools, big data, applications and other machines, ML platforms are gaining more and more traction every day.
They are currently mainly being used for prediction and classification.
Some of the companies selling ML platforms include Amazon, Fractal Analytics, Google, H2O.ai, Microsoft, SAS, Skytree and Adext.
The last one is actually the first and only audience management tool in the world that applies real AI and machine learning to digital advertising to find the most profitable audience or demographic group for any ad.